Top Three Marketing Tips for Temporary Recruitment Agencies
Recruitment is fast-paced, with the competition high and trends changing constantly, you must keep on top of the latest marketing trends in order to get any advantage and grow. With this in mind, we have pulled together the top marketing tips that, when implemented, are getting successful recruiters off to a flying start to the year.
Embrace recruitment automation
Interviewing is a huge part of recruitment. Automating the way you send interview reminders and emails to candidates going through the next steps of the candidate journey will help you save so much time. To help you automate this, download our 10 email templates to streamline temporary recruitment for free here >
Now is the time to keep up with Gen z workers entering the workplace. This generation expects technology and a fast-paced service to be at the forefront of every recruiter’s mind. This means utilising solutions such as app technology will not only bring your recruitment registration and onboarding into the 21st century but will allow new, qualified candidates to apply for your jobs from anywhere, at any time at the click of a button.
Keeping technology at the forefront of your recruitment process, and using e-Signatures for registration and induction forms prevent lost or damaged paper documents and can be automated to tell candidates what they have and haven’t signed during their onboarding process.
e-Sign technology is fast, reliable and cost-effective. It saves time and money by minimising the wait for documents and can be integrated into your existing process. You can send alerts to candidates directly to their phones, meaning that documents can be approved quickly.
To learn more, download our free recruitment resource: 5 ways e-Registration will save temporary recruitment here.
Build a social media plan
Social media is key for any recruiter wanting to expand their candidate pool. There are many different strategies that you can use to build your social media presence to gain a competitive advantage.
According to LinkedIn research, 79% of job seekers have used social media in their job search within the past year.
LinkedIn is a key platform for recruiters. It’s well known that recruiters use this platform during their recruitment process, so if you want to get ahead of the competition, make sure you keep up with LinkedIn’s latest features so you are first to try them. You can do this by following LinkedIn’s Blog news and posts here. Not only that but joining groups related to your industry can be very helpful. It will give you access to people who share your interests and help grow your network.
Staying active as much as you can grow your social media presence. Post on LinkedIn once a day if you can and look at building a stronger presence on other social media platforms that work for your agency. It’s worth noting that not all social media platforms will work for you, so focus on the ones that will get you the most engagement and return.
Maximise existing content
Writing new content can be a daunting task, especially for busy recruiters. If you think smart about your existing content, there could be opportunities right at your fingertips. If you collect testimonials, look at turning them into social media posts. If you have a client pitch, re-work it to add to your website as a summary of what you offer. Repurposing content is essential to save time!
Make the most of free existing recruitment resources out there. Recruitment experts offer free content that will make your recruitment process easier. We have worked with successful recruiters up and down the country to create the best free resources that you can use alongside your existing recruitment process. Check out all our free recruitment resources to see everything we have to offer here.
